Job Title: From Boise Social Media Manager

Location: Boise, ID (Remote, must be based in Boise and able to travel around the Treasure Valley)

Job Type: Part-Time

About From Boise From Boise is your guide to living a fun and fulfilling life in Boise. We share stories about local people, places, history, and events to help our community feel more connected. Our goal is to provide engaging and informative content that makes it easy for Boise residents to discover what’s happening in their city.

Job Description

We’re looking for a creative and motivated Social Media Manager to join our team. In this role, you’ll be responsible for managing our social media channels, with a focus on Instagram, Facebook, and Reddit. Your primary goal is to drive awareness of From Boise’s email newsletter, increase our newsletter subscriber base, position From Boise as an expert and fun page to follow for local advice, and help people discover Boise’s unique culture and happenings.

Key Responsibilities

• Content Creation
  • Post 3-4 times per week across Instagram, Facebook, and Reddit.
  • Create Instagram reels every Tuesday and Thursday afternoon to coincide with our newsletter and share them on Instagram stories.
  • Develop an additional 1-2 Instagram reels each week highlighting a local business, event, or sponsor. These reels will be posted on Wednesday, Friday, or Saturday.
  • Produce a monthly recap reel on Instagram showcasing what life in Boise was like that month, including short clips from events, weather, and activities.
  • Post on Facebook every Tuesday and Thursday afternoon to coincide with the newsletter.
  • Copy and paste the live music calendar from our Thursday newsletter into the Boise Reddit page with a CTA to subscribe to the newsletter.
  • Collaborate with sponsors to create sponsored reels promoting specific areas, businesses, or events.
  • Create, implement, and manage a "comment to DM automation" strategy to drive engagement and newsletter sign ups.
• Community Engagement
  • Respond to comments and messages within 24 hours.
  • Interact genuinely and kindly with followers, other pages, and potential sponsors.
• Strategy & Growth
  • Stay on top of social media trends while maintaining our brand’s unique identity.
  • Drive traffic from social media to our newsletter, aiming for 20% of new subscribers to come from social media.
  • Track and report on key performance indicators (KPIs) such as reach, engagement, follower growth, and conversions to newsletter subscribers.
  • Bring strategy and content ideas to monthly meetings.
  • Manage social media editorial calendar.

Qualifications

• Experience using Instagram and Facebook is required.
• A strong passion for social media, with an interest in strategy and trends.
• Excellent communication skills, with the ability to engage kindly and thoughtfully with followers and sponsors.
• Detail-oriented, with a keen eye for catching typos and copy errors.
• Ability to discern when to respond to comments or messages and when to leave them unanswered.
• Must be based in Boise, ID, and willing to travel around the Treasure Valley to capture content and attend events.

What We Offer

• Flexible, remote work environment.
• Lots of opportunities to explore and promote Boise’s vibrant community.